Flame & Wax Candles
Flame & wax candle co is a sustainable organic candle brand hand-poured in California.
The challenge was to complete rebranding & develop a new packaging system to attract their ideal clients with a new logo & packaging system.
Every rebranding needs well-crafted market research & strategic branding identity design because you can have unlimited leads!
I develop a new packaging design system along with the branding. I implied artistic product photography to attract targeted audience persona of different ages and strategic color palette, designed social media posts that are cohesive with the brand aesthetic.
I decided to go with the wordmark logo. For small businesses, the wordmark/typography logo works excellently to stand out in the crushed market.