Ornary is a ceramic boutique shop based in Australia. All of their ceramic arts are handcrafted. They approached me to design a brand identity for them.
The challenge was to keep the branding cohesive to all the customer touchpoints & make tangible brand assets. They wanted a minimal approach to the branding with a sleek logotype/ font under a soft color palette.
I created a logo that reflects the aesthetic personality of the brand, with the main focus on its service. A ceramic artist's illustration adds more power to the branding. The color palette is soft, earthy, and elegant at the same time. The typography is sleek, minimal and the brand layout style combines minimalism and subtle sophistication, which is required.